Peake BMW

BMW Genius Program

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At Peake BMW, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and explain all aspects of your BMW - before, during, and after your purchase.

Meet our BMW Geniuses to experience a new way of learning about BMW vehicles, features and innovations for as long and as often as you wish, without pressure to purchase.

The Peake BMW Genius Team.

Our BMW Genius Team will be happy to guide you through the exicting world of BMW products and features to make sure to find the right vehicle for your needs.


General Sales Manager Geoffrey Barnes
Geoffrey Barnes
General Sales Manager
Sales Manager Jason LaPorte
Jason LaPorte
Sales Manager
Jason Laporte has been with Peake BMW for 16 years and has devoted his life to the Peake family. Anyone who meets him is always impressed and happy to know they are in good hands. Working as a client advisor for the past 12 years before being promoted to management makes Jason understand the customer's needs and allows him to work with them to achieve their goals.
BMW Pre-Owned Manager  Jeff Morgan
Jeff Morgan
BMW Pre-Owned Manager
Service Manager Ronnie Lancon
Ronnie Lancon
Service Manager


BMW Client Advisor Don Johnson
Don Johnson
BMW Client Advisor
Don has been with Peake BMW for 18 years and has been selling cars for the last 3 decades. He is equipped to show you the exact car you prefer and with a kind and helpful heart.
Client Advisor Alex  Darouiche
Alex Darouiche
Client Advisor
Client Advisor Micah Range
Micah Range
Client Advisor
BMW Client Advisor Joe (Yousef) Essa
Joe (Yousef) Essa
BMW Client Advisor
Client Advisor Cynthia  Wyatt
Cynthia Wyatt
Client Advisor
BMW Client Advisor Tyrone Moliere
Tyrone Moliere
BMW Client Advisor
Tyrone is an active client representative who will go above and beyond to provide excellent service. Looking for a vehicle with certain option and can't seem to find it online? Call Tyrone, he will make it happen.
BMW Client Advisor Anson Westerfield
Anson Westerfield
BMW Client Advisor
Anson is an incredible client advisor who will make sure you have all of your questions answered and in a timely manner. His ultimate motivator is seeing his customer leave with a huge smile and lots of joy.
Client Advisor Nathaniel  Chinnery
Nathaniel Chinnery
Client Advisor
Nathaniel is one-of-a-kind and truly an asset to the BMW brand. He makes buying a car not only seamless and easy, but he will also provide plenty of smiles along the way.
Client Advisor Leonard Young
Leonard Young
Client Advisor

Sales Mobile

Internet Sales Manager  Susan Guy
Susan Guy
Internet Sales Manager

Contact Information

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Looking for more answers while you are on the road or just not near a BMW center? Contact the BMW Genius Hotline on 1-844-4GENIUS (1-844-443-6487), or via [email protected]


Install the app at to get 24/7 support on your smartphone or tablet. You'll find helpful how-to videos, model-specific product information and answers to frequently-asked BMW questions.


Every new car customer at Peake BMW is invited to return to the center for a free, personalized tour of your new vehicle. To schedule your appointment with a BMW Genius please call 504-266-0070 or complete the form above.